Campaña contra el abandono de animales
Shocking campaign whose goal is to instill into the citizens the respect for animals and the need to be responsible for their education and maintenance. Through typical daily newspaper obituaries, which further reflect the inhuman situation, it intends to humanize pets using topical and recognizable names (Max, Buddy, etc.), reporting the fate of cats and dogs abandoned by their owners in the wild.

Título
Campaign Against Animal Abandon
Cliente
Propuesta
Año
1997